Marketing ideas
Ready-to-copy message templates to fill your tables, cut no-shows and keep your customers coming back.
Customer SMS
Short, ready-to-send messages to fill your slow days, bring customers back and build real connection.
Fill a slow lunch
Hi {name}! Today at {restaurant}, the dish of the day is 20% off from 12pm to 2pm. Should we hold a table for you? See you soon 🍽️
+23% lunch coversNeighborhood bistro, Lyon
Customer birthday
Happy birthday {name} 🎉 To celebrate, {restaurant} is treating you to dessert on your next visit this month. Can't wait to see you!
1 in 3 customers comes back within the monthItalian restaurant, Bordeaux
Wake up an inactive customer
{name}, it's been a while! We miss you at {restaurant}. Come back this week and enjoy a coffee on the house with your meal ☕ See you very soon.
18% of re-engaged customers come backBrasserie, Nantes
Announce a new dish
New at {restaurant}: {dish} is joining the menu! 😋 Come taste it first this weekend. Book fast, tables are going quick.
+15% weekend bookingsAsian restaurant, Paris
Happy hour / afterwork
Afterwork o'clock 🍹 Tonight at {restaurant}, buy 2 cocktails get 1 free, from 6pm to 8pm. Bring the colleagues, we're waiting for you!
+30% tickets on Thursday nightsCocktail bar, Lille
Say thanks and ask for a review
Thanks for your visit {name}! We hope you enjoyed it at {restaurant} 😊 A Google review would help us so much: {link}. Thank you so much!
×4 Google reviews in 2 monthsPizzeria, Marseille
Welcome offer
Welcome to {restaurant} {name} 👋 On your first order, enjoy 10% off with the code WELCOME. Valid until {date}. See you soon!
42% of new customers order againHealthy fast food, Toulouse
Special event (Valentine's Day…)
Valentine's Day at {restaurant} 💕 Romantic menu at {price}, glass of champagne on us. Tables are going fast: book here {link}.
Fully booked 4 days before the eventFine-dining restaurant, Nice
Marketing
Campaigns that are simple to launch: games, loyalty, referrals, Google reviews. Copy the message, tweak it, publish.
Prize game / wheel of fortune
🎁 Try your luck at {restaurant}! Scan the QR code at your table, spin the wheel and win a dessert, a drink or 20% off your next visit. Everyone wins!
+38% contacts collectedCrêperie, Rennes
Launch the loyalty card
{name}, {restaurant} is launching its loyalty card 🎉 1 stamp per visit, the 10th meal is free. Add it to your wallet in 10 seconds: {link}.
×2.3 visit frequencyTea room, Strasbourg
Referral program
Introduce {restaurant} to the people you love! For every friend you refer, you get 15% off and so do they. Share your link: {link}. Thank you {name} 🙌
1 in 5 new customers comes from a referralBurger house, Montpellier
Google reviews campaign
Your opinion matters to us {name} 🌟 In 30 seconds, help {restaurant} grow by leaving a Google review: {link}. A huge thank you from the whole team!
From 4.1 to 4.7 stars in 3 monthsTraditional restaurant, Dijon
Seasonal menu
🍂 {restaurant}'s new autumn menu is here! Seasonal produce, comforting dishes and homemade desserts. Book your table: {link}.
+20% bookings in launch weekSeasonal bistro, Annecy
Local partnership
We're teaming up with the neighborhood {partner}! 🤝 Show your receipt and get 10% off at {restaurant}. A great reason to support local business, right?
+50 new customers in 1 monthCoffee shop, Grenoble
Behind the scenes on stories
In the kitchen today at {restaurant}: {dish} simmering away 👨🍳 Here's a look behind the scenes! Stop by tonight, a few portions are left. #homemade
+27% Instagram engagementTapas restaurant, Biarritz
Gift card
🎁 Out of gift ideas? Treat someone to a meal at {restaurant}! Gift card valid for 6 months, from {price}. Order yours here: {link}.
+€1,200 in sales in DecemberFamily restaurant, Tours
Anti no-show
The message sequence that cuts your no-shows in half: confirmation, reminders and recovery.
Instant confirmation
Thanks {name}, your table for {guests} is booked at {restaurant} on {date} at {time} ✅ Something came up? Let us know here: {link}. See you very soon!
−41% no-showsSeafood restaurant, La Rochelle
Reminder the day before (D-1)
Hi {name}, quick reminder: we're expecting you tomorrow {date} at {time} at {restaurant} for {guests} 🍽️ Still good? Confirm in one click: {link}.
68% of customers confirm within 1hTrattoria, Aix-en-Provence
Reminder on the day
{name}, your table is waiting for you tonight at {time} at {restaurant} 😊 Can't wait! If your plans have changed, let us know quickly: {link}. Thanks!
−30% empty tables in the eveningBistronomy restaurant, Reims
Confirmation request
Hi {name}, to secure your table on {date} at {time} at {restaurant}, please confirm here: {link}. Without a reply before {cutoff_time}, it will be released.
9 out of 10 bookings confirmedAsian restaurant, Paris
Communicate the card hold
{name}, for tables of {guests}+, {restaurant} requires a card hold (no charge unless it's an uncancelled no-show). Confirm your booking: {link}. Thanks for understanding!
−70% no-shows on large tablesFine-dining restaurant, Nice
Follow up the waitlist
Good news {name}! A table just opened up at {restaurant} on {date} at {time}. Want it? Reply YES within 15 min to keep it 🙌
1 in 2 cancellations recoveredConcept restaurant, Paris
Recover after a no-show
Hi {name}, we missed you yesterday at {restaurant} — we hope everything's okay! Want to reschedule? We'll hold a table for you whenever you like: {link}.
22% of no-shows rebookBrasserie, Nantes
Thanks after the visit
Thanks for coming {name} 😊 It was a pleasure to host you at {restaurant}! We hope to see you again soon. Book your next table: {link}.
+35% of customers rebookNeighborhood restaurant, Lyon